Over the last 15 years in this industry, if there was one thing I have noticed that has separated the agents who succeed from those who do not, it would be consistency.
The most consistent thing in Real Estate in inconsistency. Inconsistency in income which comes from an inconsistency in outbound activity. The hardest part of being a successful Real Estate agent isn’t selling houses, it’s finding the houses to sell.
I think this should be explained to anyone who is thinking of joining this incredible industry because from my experience, most agents enter without knowing or having an appreciation for the consistent hard work that will need to be done on a daily basis to prospect and find business. Especially in the early stages of their career.
There are many things that stop an agent from prospecting consistently. There is distraction, reaction, a lack of direction, or skills, but most of all it comes down to discipline. Building the discipline to consistently prospect on a daily basis is the foundation to a successful career in Real Estate.