Discover your potential

James Williams is dynamic sales trainer driven by helping his clients achieve their goals

Free training

Watch 3 free training sessions hand picked from James's digital training platform

watch now

About James


James is a high performance sales coach from Adelaide, Australia.

James began his career honing his skills in direct sales and as a door-to-door salesman. He first ventured into Real Estate in 2005, starting out as a Receptionist in a successful Adelaide agency. After quickly climbing the ranks, he became a founding partner in Harris Real Estate. He later worked as the Trainer for the Harris team, which ignited his passion for coaching and training.

In 2015, James started his own company and has since worked alongside hundreds of individuals and agencies, helping them to exceed their targets and achieve their goals.


of Real Estate experience



have coached with James individually 



have booked James to increase their results 


Book James for your next event

Learn more

Your Online Real Estate Coach

The ultimate online Real Estate coaching

  • Access to over 50 specialised coaching sessions
  • Field-tested scripts and dialogues proven to deliver results
  • Exclusive interviews with top-performing million-dollar agents
  • Your own customised prospecting planner¬†


See more


I have personally worked with James for a number of years now and he has played a crucial part of the growth throughout my career to do date. Having James Williams as a coach is an absolute must if you are serious about fine tuning your skill set.
- Theo Alexandrou - Director - Ray White Mandurah 

If you’re looking at becoming a better real estate agent, there’s only one man you need to talk to, and that’s James Williams.
-Tom Hector - Harris Real Estate

What is coaching with with JW like? Nurturing, energetic, uncomfortable and everything in between. If you need someone in your corner to propel your business to the next level then look no further. His energy is infectious, his dialogues and processes are sound and he is an all round genuine guy. 

Dani Kell - Henley Property 


Video Poster Image

The Podcast for Real Estate agents looking to reach their full potential

Listen now

Subscribe to our mailing list

Receive free coaching tips straight to your inbox